Descriptor
| Fund Raising | 7 |
| Higher Education | 7 |
| Program Evaluation | 7 |
| Institutional Advancement | 4 |
| Program Development | 3 |
| Public Relations | 3 |
| Evaluation Criteria | 2 |
| Goal Orientation | 2 |
| Advertising | 1 |
| Alumni | 1 |
| College Graduates | 1 |
| More ▼ | |
Source
| Currents | 7 |
Author
| Bennett, Richard L. | 1 |
| Brant, Keith E. | 1 |
| Dove, Kent E. | 1 |
| Dunn, John A., Jr. | 1 |
| Hutten, Leah R. | 1 |
| Kelly, Kathleen S. | 1 |
| Regan, Patrick J. | 1 |
| Ryan, Ellen | 1 |
| Williams, Roger L. | 1 |
Publication Type
| Journal Articles | 7 |
| Guides - Non-Classroom | 4 |
| Reports - Descriptive | 3 |
Education Level
Audience
| Practitioners | 5 |
| Administrators | 4 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Brant, Keith E.; Regan, Patrick J. – Currents, 2002
Asserts that for some in advancement, and many observers outside the profession, giving has become the primary measure of alumni satisfaction and the success of an alumni program. Two practitioners take issue with that assumption and offer ways to develop more comprehensive program assessment tools. (EV)
Descriptors: Alumni, College Graduates, Fund Raising, Higher Education
Dove, Kent E. – Currents, 1985
An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)
Descriptors: Development, Fund Raising, Higher Education, Institutional Advancement
Bennett, Richard L. – Currents, 1987
Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)
Descriptors: Educational Finance, Fund Raising, Guidelines, Higher Education
Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation
Ryan, Ellen – Currents, 1996
Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons,…
Descriptors: Advertising, Evaluation Criteria, Fund Raising, Higher Education
Kelly, Kathleen S. – Currents, 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…
Descriptors: Donors, Fund Raising, Goal Orientation, Higher Education
Dunn, John A., Jr.; Hutten, Leah R. – Currents, 1984
Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…
Descriptors: Comparative Analysis, Competition, Evaluation Criteria, Evaluation Methods
