Descriptor
Source
Currents | 7 |
Author
Dove, Kent E. | 1 |
Goldgehn, Leslie A. | 1 |
Hollister, Peter | 1 |
Sanders, Joseph | 1 |
Scalzo, Teresa | 1 |
Willmer, Wesley K. | 1 |
Zelno, Robert P. | 1 |
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Journal Articles | 7 |
Guides - Non-Classroom | 4 |
Reports - Descriptive | 4 |
Historical Materials | 1 |
Opinion Papers | 1 |
Reports - Evaluative | 1 |
Education Level
Audience
Administrators | 6 |
Practitioners | 6 |
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Dove, Kent E. – Currents, 1985
An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)
Descriptors: Development, Fund Raising, Higher Education, Institutional Advancement
Goldgehn, Leslie A. – Currents, 1985
Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)
Descriptors: Higher Education, Institutional Advancement, Marketing, Needs Assessment
Hollister, Peter – Currents, 1985
A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)
Descriptors: Higher Education, Institutional Advancement, Program Administration, Program Effectiveness
Sanders, Joseph – Currents, 1993
It is proposed that an external audit of a college advancement program is analogous to a periodic physical examination that offers objectivity and expertise. Audits are appropriate at the time of administrative transitions, performance difficulties, and even periods of sustained success. Guidelines and expectations are discussed. (MSE)
Descriptors: College Administration, Consultants, Evaluation Methods, Financial Audits
Scalzo, Teresa – Currents, 1993
College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…
Descriptors: Alumni Associations, Career Planning, Graduate Surveys, Higher Education
Zelno, Robert P. – Currents, 1992
Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…
Descriptors: Alumni, Alumni Associations, College Administration, Financial Support
Willmer, Wesley K. – Currents, 1993
Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…
Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education