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Battillo, Kathryn – Currents, 1989
Potential uses of computers in alumni office administration are discussed, including management and manipulation of numbers, calendar maintenance, events management, and communications, and tips for implementing a computerized system effectively are provided. (MSE)
Descriptors: Alumni, Budgeting, Business Correspondence, Computer Oriented Programs
Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation