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Thieblot, Bernice Ashby – Currents, 1992
Trends in college fund raising are identified in three areas: (1) in campaign design, goals are bigger and campaigns longer; (2) demographics of donors and volunteers have changed, with donors more skeptical, less generous, and harder to find and volunteers more scarce; and (3) government and corporate contributions are critical. (MSE)
Descriptors: Donors, Fund Raising, Government Role, Higher Education
