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| Currents | 2 |
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| Barre, Nancy | 1 |
| Clotfelter, Susan | 1 |
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Barre, Nancy – Currents, 1989
Four direct mail pieces show how alumni associations find their way to reach former students. The schools are Emerson College, Episcopal High School (VA), Emory University, and University of California, Santa Cruz. (MLW)
Descriptors: Alumni, Alumni Associations, Higher Education, Institutional Advancement
Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
