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| Higher Education | 4 |
| Pamphlets | 4 |
| Public Relations | 4 |
| Publicity | 4 |
| Student Recruitment | 4 |
| College Admission | 3 |
| School Publications | 3 |
| College Choice | 2 |
| Marketing | 2 |
| College Bound Students | 1 |
| Enrollment Influences | 1 |
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| Currents | 4 |
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| Journal Articles | 4 |
| Guides - Non-Classroom | 2 |
| Reports - Descriptive | 2 |
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Volkmann, M. Frederic – Currents, 1987
Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)
Descriptors: College Admission, Higher Education, Pamphlets, Public Relations
Vitale, Thomas – Currents, 1987
Publications consultants picked three student recruitment brochures that were the best search pieces they had seen and described why they worked. The three brochures and their designers included: University of Pennsylvania and North Charles Street Design Organization; Carleton College and George Dehne; and DePaul University and Stein Educational…
Descriptors: Higher Education, Layout (Publications), Marketing, Pamphlets
Stout, Don F.; Channell, Maggi – Currents, 1987
A survey for incoming freshmen was used to identify the two most important influences on decisions to enroll at Ohio University. This information was then used to improve publications used in student recruitment. Turning admissions data into publications is discussed. (MLW)
Descriptors: College Admission, College Choice, Higher Education, Marketing
Sevier, Robert – Currents, 1988
Most successful yield strategies use a series of messages specifically designed to meet the informational and emotional needs of students in the final decision-making stages. Techniques to try include: brochures, videotapes, handwritten postscripts, posters, and phone campaigns. (MLW)
Descriptors: College Admission, College Bound Students, College Choice, Enrollment Influences
