Publications administrators can freshen stale publications by updating vision, methods, and attitude. Ways to avoid the staleness trap include: critique work systematically, pick the right boss, look at the best work around the country, staff with young people, etc. (MLW)

Publications managers agree that no phase of the publication process is the same with desktop publishing. The new technology means publications managers must find new ways to cope with the accompanying situations. Managing client relations, resources, and data entry are discussed. (MLW)

Principles for producing well-written college alumni newsletters include keeping reader needs foremost; obtaining strong material; monitoring overall quality and quality of details; devoting time to coming up with bright headlines; using varied formats; having a policy about coverage of subjects; and considering many means of self-evaluation. (MSE)