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Stratton, Debra J.; Angerosa, Angela M. – Currents, 1995
Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…
Descriptors: Alumni, Audience Awareness, Data Collection, Editors
