Technological advances can be very helpful in managing college development functions, including organizing information on prospective individual and group donors, managing development staff, and precise and complex recordkeeping. Continued user demands promise to spur development of further program management techniques and tools. (MSE)

The ways in which advancing technology will affect college and university public relations and the mass media in the next century are examined, and a survey of 60 campus public relations specialists and 40 journalists concerning predicted changes is reported. Implications for campus communications with the media are also discussed. (MSE)

Six college and university alumni and development professionals comment on problems and potential of computer software for program administration. They look at current problems with software, discuss capabilities they would like to have, and make predictions for the future of software abilities, hardware uses, sales, and other issues. (MSE)

Three high-technology approaches are suggested to make college and university development efforts more efficient: (1) use of automated systems for phonathons; (2) use of local area networks to speed access to databases; and (3) exchange of information on electronic bulletin boards. (MSE)

Fourteen principles for successful operation of a small collegiate alumni program are presented. They address such issues as planning, setting priorities, making decisions, routinizing procedures, using technology, creating a climate for cooperation and productivity, getting volunteers, keeping staff longer, and maintaining a balance between…

Strategies for recruiting and keeping alumni for college volunteer programs address specific issues: demands on personal time; length of assignment; accommodating spouses and divorced alumni; generation gaps; advancing technology; economic climate; occupational and geographic mobility; and competition with other organizations for volunteers' time.…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…