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Blansfield, Karen C. – Currents, 1996
Ways in which college alumni officers are using emerging technology to enhance regional programming and distance communication are described, including World Wide Web sites, electronic mail, and satellite and video technologies. Suggestions are made for getting started: defining goals, doing research, offering inexpensive connections, and…
Descriptors: Alumni Associations, College Administration, Electronic Mail, Higher Education
Stoner, Michael – Currents, 1996
The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…
Descriptors: College Administration, Floppy Disks, Higher Education, Information Dissemination
Crockett, David J. – Currents, 1997
The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…
Descriptors: Change Strategies, Computer Uses in Education, Higher Education, Information Dissemination
Freddolino, Donna – Currents, 1992
Advancement offices in higher education can ensure that they will get the most value from their computer purchases by becoming educated about issues and options, developing a plan and standards, tracking the technology, ignoring brand names, requesting discounts, considering used equipment and prepared software, consulting, using available…
Descriptors: Computer Software Selection, Computer System Design, Computers, Efficiency
Simpson, Kristen – Currents, 1997
Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…
Descriptors: Cable Television, Electronic Mail, Higher Education, Information Dissemination
Currents, 1995
College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…
Descriptors: Alumni Associations, College Administration, Cooperation, Efficiency