Whether facing budget and staff cuts or event logistics, alumni associations can make good use of volunteers. Three important rules for volunteer program management include maintaining good volunteer relationships, knowing when to ask for help, and recruiting good veteran, novice, and even nonalumni volunteers. (MSE)

An institutional advancement administrator draws on experience running an office with limited resources to offer suggestions to others, including putting basics in place first, then fine-tuning them, and developing a do-everything publication, a plan for special events and fund-raising, an annual giving structure, and a strong core of volunteers.…

Alumni with drive and influence can help a college alumni organization meet its long-term goals. Prospective donors may be willing volunteers, and regular review of the alumni notes may suggest volunteers. A diverse volunteer group can best represent diverse alumni populations. Challenging, meaningful assignments that tap expertise are the most…

Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…

College and university public relations professionals have cultivated faculty volunteers and developed new ways to bring the classroom to alumni by involving faculty in homecoming, reunion activities; requesting nominations for alumni awards; informing faculty how their participation affects former students; socializing with faculty to discover…

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

This article outlines reasons why some colleges and universities choose to hire outside firms to manage telephone fund-raising campaigns and offers considerations in selecting the appropriate firm. Issues addressed include finding firms, inviting bids, checking references and facilities, making requirements clear, sustaining the relationship, and…

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

Fourteen principles for successful operation of a small collegiate alumni program are presented. They address such issues as planning, setting priorities, making decisions, routinizing procedures, using technology, creating a climate for cooperation and productivity, getting volunteers, keeping staff longer, and maintaining a balance between…

A discussion of donor records in college and university fund-raising programs looks at a variety of issues, including who sees them (administrators, donors, volunteers, and members of the legal profession), how access to them is controlled, and what is kept in them. Suggestions are offered for managing such records, and the experiences of a number…

Four experienced college alumni volunteers offer information and opinions on how and why they became volunteers, how they serve, amount of time spent volunteering, what the alumni office does that is most helpful, how to keep volunteers from feeling overburdened, how to reward volunteers, and working with a spouse. (MSE)

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

Results of a national survey of colleges and universities concerning alumni involvement in off-campus community service programs indicate a broad variety of activities. Steps to take in establishing and managing an alumni association community service project are outlined. (MSE)