ERIC Number: EJ334608
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
Marketing Begins at Home.
Bennett, Ann Granning
Currents, v12 n5 p30,33 May 1986
A survey to learn how publications offices market themselves on campus is discussed. The responses indicate that many use brochures and handouts, rather than formal meetings. Some of the ways publications managers tell the campus of their offices' skills and service are presented. (MLW)
Descriptors: Higher Education, Marketing, Organizational Communication, Public Relations, Publications, Publicity, Surveys, Workshops
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
