ERIC Number: EJ347565
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Know the Media.
Raley, Nancy
Currents, v13 n2 p36-39 Feb 1987
Understanding reporters' needs and devising solid programs to meet them have done much to enhance the public relations office of the Texas Health Science Center at Dallas. A lot of time is spent hunting for new sources, developing good media lists, and keeping these lists up-to-date. (MLW)
Descriptors: Higher Education, Institutional Advancement, Journalism, News Media, Public Relations, Publicity, Surveys
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
