But Is It Worth It?.

Michelsen, Jan

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ERIC Number: EJ347568

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

But Is It Worth It?

Michelsen, Jan

Currents, v13 n2 p52-53 Feb 1987

Seven public relations consultants weigh the pros and cons of seeking national media coverage. Some advantages include reaching a broad audience and coverage that boosts morale and commands respect. What is done with national coverage is more important than the amount. (MLW)

Descriptors: Administrators, College Administration, Consultants, Higher Education, Institutional Advancement, News Media, Public Relations, Publicity, Reputation

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A