ERIC Number: EJ375166
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Advertising.
DeFazio, Frank A.; Arnold, Douglas
Currents, v14 n7 p12-27 Jul-Aug 1988
Reaching students and donors through advertising is discussed in several articles including: "Proven Effective," on what makes three advertising campaigns work; "Commercial Appeal," on how advertising can help institutions meet its goals (Frank A. DeFazio); "Desperately Seeking Savvy," on finding the right advertising agency (Douglas Arnold); and "Truth in Advertising," an ethics test. (MLW)
Descriptors: Advertising, Enrollment, Ethics, Fund Raising, Higher Education, Institutional Advancement, Mass Media, Objectives, Public Relations, Publicity, Surveys
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
