ERIC Number: EJ427423
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Available Date: N/A
The Politics of Visual Identity.
Linthicum, Will
Currents, v17 n6 p8,10-11,13 Jun 1991
It is proposed that developing a new institutional image can be 95 percent politics and 5 percent design but that a well-managed program can amplify and unify thousands of visual contacts with the college's publics. Eight steps are offered to guide development of a meaningful and effective identity program. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
