An Annual Fund Swap Fest.

Ryan, Ellen

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ERIC Number: EJ501586

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

An Annual Fund Swap Fest.

Ryan, Ellen

Currents, v21 n4 p10-12,14 Apr 1995

College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)

Descriptors: Advertising, College Administration, Fund Raising, Guidelines, Higher Education, Interpersonal Communication, Marketing, Motivation, Persuasive Discourse, Phonathons, Program Administration, Public Relations, Telephone Communications Systems

Publication Type: Reports - Descriptive; Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A