Consultants offer ideas to frustrated fund-raising administrators about dealing with reluctant, uncooperative, and uninformed trustees. (MSE)

A strategy for effective communication between the college public relations office and the governing board includes (1) developing a specific plan for analysis, communication, and action; (2) broadening the definition of the public relations office role to include many audiences; and (3) taking a personal role in helping trustees become more…

A trustee at both a military school and a major university finds common responsibilities and dynamics on both boards and offers suggestions to development officers in their work with both trustees and fund-raising volunteers. (MSE)

Some basic college fund-raising fundamentals are identified: build a base of trustee support, build the case, assess staffing needs, develop a plan and resources, recruit a compelling leader, fix a goal, engage all trustees, secure advance gifts, and sell the public (MLW)

While many basic fund-raising principles have been retained, some of the practices of former decades have been revised or replaced as conditions changed and new concepts evolved. Some lessons learned from previous capital campaigns are described. (MLW)

Since the entire alumni program is an educational enterprise, bringing the faculty into every part of the alumni program is advocated. Ways in which faculty have been included in alumni programs are described. (MLW)

To improve the board's fund-raising results, development officers need to educate and support their members by explaining the institution's needs and expectations during recruitment, providing orientation and information, cultivating trustees' relationship with development staff, and arranging contact between trustees and students and faculty.…

The basic issues a college capital campaign feasibility study should resolve are discussed, and the major players are described. The feasibility study seeks to answer six questions: the campaign's case, leadership, the goal, the institution's ability to raise the money, timing, and the plan of action. (MLW)

South African divestment issue's impact on fund-raising, public relations, and alumni relations are discussed. An informal survey revealed that the campus debate over South Africa, apartheid, and divestment has not had a noticeable effect among donors, alumni, and other constituencies. (MLW)

Church-related institutions can be successful at fund raising both inside and outside the church, but using denominational affiliation as an excuse for failure must be eliminated. The ideals and people that make a church-related college unique must be emphasized. (MLW)

The alumni association president can participate effectively in college fund-raising campaigns by developing a high-quality board, seeking appointments to campus committees, learning about fund raising, cultivating relationships, being a resource before and after the campaign, offering to participate, evaluating programs regularly, and reaping…

Eight articles focus on capital campaigns including setting goals (D. Dalessandro), the lead gift (D. A. Campbell), motivating trustees (J. J. Ianolli, Jr.), alumni associations (W. B. Adams), role of public relations officers (R. L. Williams), special events( H.R. Gilbert), the campaign document (R. King), and case statements (D. R. Treadwell,…

Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…

Hallmarks of the successful church-related college include: a clear identity and distinct educational goals, loyal and vocal alumni, powerful religious commitments, an active and involved board of trustees, first-rate administration, a "good story," and intense denominational support in dollars. (MLW)

Planned giving in a small college needs to be conducted differently than in a larger institution. Keys to success include commitment from trustees, realistic goals, appropriate program scope, adequate budget, well-conceived marketing strategy, effective volunteer involvement, and internal communication and understanding. (MLW)