A story on the wire services puts an institution's name before editors and news directors at media outlets all over the state and region and maybe even across the nation. To get potential stories onto the wires, the development officer needs to have sound news judgment, the ability to write clearly, and tact. (MLW)

A science column featuring University of Kentucky research projects is offered to community newspapers in Kentucky free of charge. Suggestions for similar projects include emphasize personal contact, maintain the column's focus, establish a local tie-in, keep the piece short, edit carefully, make a professional presentation, etc. (MLW)

A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution…

Highlights twelve common mistakes made in college and university publications and information dissemination, with examples, and offers specific techniques for creating more interesting and persuasive communications. Discussion refers to fund-raising letters, publication headlines and headings, photo captions, use of attributions, use of jargon,…