Describes the development of a menu driven database management program to handle online search statistics reporting requirements for the libraries at the University of California, Los Angeles. Advantages of the program are discussed, including cost effectiveness, autonomy of search service reports, meeting the special needs of individual…

The World Wide Web can provide direct market research data inexpensively or can target the appropriate professional online database and narrow the search. This article discusses the Web presence of research and investment firms, financial pages, trade associations, and electronic publications containing market research data. It lists Uniform…