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Resisting Magic Waves: Ideologies of "English Language Teaching" in Iranian Newspaper Advertisements
Mirhosseini, Seyyed-Abdolhamid – Discourse: Studies in the Cultural Politics of Education, 2015
Discourse practices play crucial roles in shaping the cultural environment of social events and, therefore, influence how they actually take place. Promotional materials and media advertisements are significant instances of such discourses through which understandings of social practices, including language education, are both reflected and…
Descriptors: Advertising, English (Second Language), Second Language Learning, Second Language Instruction