Recent policy emphasis on market mechanisms to drive up the performance of education systems has resulted in rising fees and increased competition in higher education in England, and in the creation of different types of self-governing state-funded schools run independently of municipal authority in compulsory schooling. University sponsorship of…

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

This paper examines how prominent private schools in Australia are performing in a market context according to the tenets of performativity. From a discourse analysis of promotional materials that include prospectuses, advertisements, and school publications, it considers the "value-addedness" that these schools purport to offer. In this…