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Direct linkSchmidt, Marie-Luise C. R.; Winkler, Julia R.; Appel, Markus; Richter, Tobias – Discourse Processes: A Multidisciplinary Journal, 2023
Emotional shifts in stories are assumed to contribute to narrative persuasion by enhancing engagement with the story. This effect might depend on the congruency of audiences' emotional experience to the emotions implied by the story. In two experiments with well-controlled story manipulations, we compared the persuasive effect of stories with…
Descriptors: Emotional Response, Story Telling, Narration, Persuasive Discourse
