In this article, I use the metaphor that readers journey to narrative worlds to review research that has spanned my career. In the first section, I consider the processes that enable readers to undertake these journeys as well as the processes that allow them to participate in the narrative worlds once they have arrived. In the second section, I…

Stories are a powerful means to change people's attitudes and beliefs. The aim of the current work was to shed light on the role of argument strength (argument quality) in narrative persuasion. The present study examined the influence of strong versus weak arguments on attitudes in a low or high narrative context. Moreover, baseline attitudes,…