Compelling and interesting introductions are considered an important way of fostering reader engagement with expository-text content. But only a handful of projects have examined this prescriptive advice. In three experiments, we examined the effects of two different genres of introductions--narrative and expository--on comprehension and memory…

Two experiments investigated the processing and appreciation of double grounding, a form of intentional ambiguity often used in the construction of headlines. For example, in "Russia takes the froth off Carlsberg results," the key element, "takes the froth off," is significant both metaphorically, where it refers to the…