Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal…

Discusses changes in scholarly and cultural records resulting from the transition from print to electronic information. The role of libraries is considered, including licensing agreements, interlibrary loans, broadcast media, networks, preservation of records, and dangers of centralization; and problems with reliance on electronic information…