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Neff, Raymond K. – EDUCOM Review, 1994
Describes present and future plans for the campuswide communications network at Case Western Reserve University (Ohio). Highlights include upgrading from baseband to broadband technologies; ATM (Asynchronous Transfer Mode)-based networks that allow simultaneous voice, video, and data transmission; strategic planning goals; implications for…
Descriptors: Academic Libraries, Computer Networks, Futures (of Society), Higher Education
Nisenholtz, Martin – EDUCOM Review, 1994
Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal…
Descriptors: Advertising, Business, Change, Computer Networks
