This study assesses the effectiveness of media literacy in the college classroom by comparing two modalities of learning, watching a video versus reading a text. The research questions guiding this project are: as teachers can we facilitate critical awareness among our students in order to alter the way women appropriate media images to evaluate…

Study compared teachers' attitudes toward human nature (trustworthiness, altruism, independence, and strength of will) with their interest in using affective methods. "Typical" prospective user of affective methods was female, with strong negative belief in the altruistic characteristics of people. (DS)