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Gen Y Recruitment: Understanding Graduate Intentions to Join an Organisation Using the Theory of Planned Behaviour
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Warmerdam, Amanda; Lewis, Ioni; Banks, Tamara – Education & Training, 2015
Purpose: Using the Theory of Planned Behaviour (TPB) framework, the purpose of this paper is to explore whether the standard TPB constructs explained variance in Generation Y (Gen Y) individuals' intentions to join their ideal organisation. Design/methodology/approach: A mixed methods approach was used featuring qualitative and quantitative…
Descriptors: Foreign Countries, College Students, Behavior Theories, Generational Differences