Most discussions about keeping kids safe online center around two issues: (1) With the rapid development and dissemination of digital technology, how can we stay ahead of what our students are doing?; and (2) What controls are available to prevent students from visiting inappropriate sites? These are reasonable questions, but they ignore two important facts. First, technology is changing faster than educators can possibly keep up with it. The day they learn how to use a cell phone, a new app, or a new control program, their students are learning how to use them (or work around them) too. And it's almost guaranteed that by the time educators discover a new website they don't want their students to visit, they will have already been there! We are asking the wrong questions when we discuss digital safety for students. The focus should be on how to communicate personal accountability and awareness when using digital tools and technologies. The reason so many young people--and adults--are getting into trouble online is that valuable and necessary digital devices are widely available, but there has been little effort to develop a uniform social norm or guideline for their responsible and safe use. So, here's the right question to ask: How do we prevent current--and future--self-inflicted injuries when using any digital device? The answer: by making people understand that they should be prepared for any action they take with a digital device to become both public and permanent, because in one second, it can be.