This study based on the Hedonic Motivation System Adoption Model (HMSAM), the Expectation Confirmation Model (ECM), and Task Technology Fit (TTF), explores the factors influencing users' continuance intention in gamified learning within metaversity. A total of 286 valid questionnaires were collected using random sampling. The data were analyzed…

OpenAI's generative pre-trained transformer (ChatGPT) is rapidly transforming fields such as education and becoming an integral part of our daily lives. However, its rise has sparked intense privacy debates, raising concerns about the storage of personal information and attracting global regulatory scrutiny. ChatGPT is gaining popularity among…

Recently, the education sector has received increased interest in terms of the adoption of Internet of things (IoT) services for learning activities. However, despite this interest, empirical studies on the adoption of IoT services in the smart classroom are limited. Thus, the present study examines students' intention to use IoT services in the…

Research and practice in the use of social networks for educational purposes have indicated the potential of Facebook as an online supplementary learning platform. Yet, empirical evidence regarding students' perception and acceptance of Facebook remains limited. This study adopts an exploratory sequential mixed methods design to understand factors…

Considering the proliferation of artificial intelligence (AI) technologies, it has become crucial to integrate AI-related knowledge and skills education into business management curricula. This is a significant concern for both academics and practitioners. However, in the context of university business management education, few studies have…

The importance and dynamic development of technological pedagogical content knowledge (TPACK) has been well recognized. In order to keep up with the development of the ever-changing society and variety of teaching technologies, teachers need to continue to learn TPACK. Previous studies indicated the importance of student engagement in promoting…

The present study aims to interpret management student's motivation to adopt m-learning and assesses the determinates impacting the behavioral intent of m-learning adoption. A comprehensive research archetype is proposed by integrating two prominent theoretical models, namely UTAUT and UGT. The research model is tested using multi-analytic…

The tremendous and rapid developments in the information and communications technology sector as well as mobile devices have resulted in modern technologies, one of which is Mobile Learning (M-learning). M-learning is a new technique for learning that helps students to do their educational activities and access the learning materials easily…