This study explores the interplay between perceived organizational e-readiness (POE) and perceived External E-Readiness (PEE) in the adoption and integration of Augmented Reality (AR) and Virtual Reality (VR) technologies in Malaysian higher education institutions. The study employs a reflective Structural Equation Modeling (SEM) model, anchored…

The use of technological tools is increasing rapidly in all fields, especially in education, which has moved from pen, pencil, and books, to using interactive technologies to help impart knowledge and understanding. Recent years have witnessed students facilitating immersive digital technology. However, it remains a challenge to provide sufficient…