Psycholinguistics, pathology, and developmental, cognitive, and cross-cultural social psychology are cited to support the argument that the visual literacy construct has not led to useful research and defensible practice. A reconceptualization of the inherent assumptions and implications is proposed. A 68-item reference list is provided.…

Argues that visual literacy should be studied through a cognitive approach, and describes principles of punctuating and structuring that can be used to develop a new standard of experimental validity. Triadic interaction theory and the role of strategies in research are discussed, as well as a new orientation to research. (BK)