A communication theory paradigm typically is used to investigate the relationship between evaluation information and utilization: "Who says what, how, to whom, with what effects?" This study investigates the "how," or medium of presentation, aspect of the paradigm. (Author/LMO)

In a simulated adversary-advocacy evaluation of a computer-assisted school guidance program, the evaluation audience's reaction to different forms of data, the order of argument presentations, and the rated attitude of the evaluator are shown to influence audience agreement with evaluation recommendations. (CM)

This article addresses the validity of teacher evaluation measures produced by the Tennessee Value Added Assessment System (TVAAS). The system analyzes student test score data and estimates the effects of individual teachers on score gains. These effects are used to construct teacher value-added measures of teaching effectiveness. We describe the…