This study examines new principal coaching as an induction process and explores the emotional dimensions of educational leadership. Twelve principal coaches and new principals--six of each--participated in this qualitative study that employed emergent coding (Creswell, 2008; Denzin, 2005; Glaser & Strauss, 1998; Spradley, 1979). The major finding: new principal coaching provides a safe place for first and second-year principals to express how they relate to demands from both a personal and professional perspective, including offering a safe place for emotional intensity.