Who should evaluate the originality and task-appropriateness of a given idea has been a perennial debate among psychologists of creativity. Here, we argue that the most relevant evaluator of a given idea depends crucially on the level of expertise of the person who generated it. To build this argument, we draw on two complimentary theoretical…

Cognitive load theory has been concerned primarily with techniques that will facilitate the acquisition by students of knowledge previously generated by others and deemed to be important by society. The initial generation of that knowledge, a creative process, has been largely ignored. The recent expansion of cognitive load theory's cognitive…