Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)

Examines the need for publishers to create successful new media products for the higher education market. Topics discussed include business conditions in higher education publishing; influences of technology, including digital format; electronic textbooks; a customer-oriented approach; the appropriate use of technology; and future possibilities.…