A brief description of cultural pluralism and its implications for schooling, plus some concepts of needs assessment, including a statement of what it should not be, is given. Specific illustrations of how to conduct needs assessments to encourage multi-cultural orientation also is included. (HB)

A description of an evaluation model which provides a standard method to be generalized in every evaluation setting. (HB)

Describes an index for the evaluation of a media product. A pretest measure of an aspect of the product is taken, the audience is exposed to the product, a posttest measure is taken, and the index is computed as a ratio of the difference scores to the total change possible. (MER)

Discusses the focus group interview as an effective method of eliciting public opinions at three points in the media production process--concept development, script completion, and completion of rough cut. Interview characteristics, objectives, respondent characteristics, moderator role, physical arrangements, interview techniques, and data…

Reports the results of two formative research studies conducted during the design process for a new, portable trackball-like computer input device for small children. The findings are discussed in terms of the design of appropriate interfaces for young children, and what can be learned from formative research on products in development. (25…