Educational technology integration in higher education consumes enormous resources but with little evidence of efficacy, due in large measure to lack of vision and a cohesive strategy. Instructors perceive formidable technical skills in undergraduate students, untapped in an instructional role, but this may be unfounded. This article proposes a…

Examines the outlook for new media based on past experiences. Discusses failures and successes among instructional media of the past decade; factors that inhibit the adoption of new media; characteristics of successful educational technology implementation and future challenges and changes. (AEF)