Proliferation of prescriptive models in an "engineering" field is not a sign of its maturity. Quite the opposite. Materials engineering, for example, meets the criterion of parsimony. Sadly, the very large number of models in "instructional design," putatively an engineering field, raises questions about its status. Can the…

Some in the field of educational technology have called for offering bachelor's degrees. Unfortunately, the literature base only provides guidance on designing, developing, and delivering master's and doctoral degree programs. This article, in distinction, focuses on the design of a bachelor's degree program by focusing on the perceptions of…

The status of educational technology research in a VUCA world is examined. The acronym, VUCA, stands for "Volatility" (rapidly changing contexts and conditions), "Uncertainty" (information missing that is critical to problem solving), "Complexity" (multiple factors difficult to categorize or control), and…

In instruction there is always something that needs to be displayed. Little wonder that in some form or other media utilization is a given. But questions arise. "Is development meant to fit within media capabilities?" "Or are media to be selected because of their capabilities to meet development needs?" When in the…

In this regular feature of "Educational Technology," Michael F. Shaughnessy and Susan M. Fulgham present their interview with Ryan Watkins, Associate Professor of Educational Technology at the George Washington University and the author of 10 books and more than 95 articles. In this interview, Watkins discusses the following topics:…

Contributing editors Susan Fulgham and Michael Shaughnessy present their interview with David M. Monetti, Professor in the Department of Psychology and Counseling at Valdosta State University. Monetti teaches courses in educational psychology, learning, and measurement and evaluation. He is actively involved with the public schools as a researcher…

The problem of human-computer interface design was brought to the foreground with the emergence of the personal computer, the increasing complexity of electronic systems, and the need to accommodate the human operator in these systems. With each new technological generation discovering the interface design problems of its own technologies, initial…

Paradoxically some "extreme" didactic needs, such as those of students who are unable to attend normal education regularly (e.g., hospitalized and/or homebound students), have shown themselves to be ideal for the development of a teaching style aimed at stimulating the active role of the student, at fostering a learning process based…

Rising costs, perceived declining value, and weak evidence of quality outcomes bedevil contemporary higher education. One innovation intended to address these problems is the Massive Open Online Course (MOOC). This article recommends that the educational technology community and others get REAL about MOOCs by focusing more serious effort on…

This article raises questions about the use of needs assessment by those seeking to improve the performance of organizations and individuals. While the discrepancy model of needs assessment has enjoyed a long history and is widely accepted, the author states that it has several undesirable consequences in terms of its impact. This article offers…

Student achievement does not depend solely on teacher competence. Students' own behavior, their motivation to achieve, and their attitudes toward others around them all contribute. These variables create conditions--an environment--that either favors or disfavors achievement. They can dictate the amount of time a teacher has to devote to…

The author proposes that today's existing, world-wide curriculum--based on offering roughly the same math, language arts, science, and social studies to all--is not what is required for the future, and is hurting rather than helping the world's students. Math, language arts, science, and social studies, he argues, are really "proxies"…

This article seeks to reflect, summarize, and present preexisting understandings from multiple interrelated realms of theory and practice--including diffusion of innovations, needs assessment, change management, systemic change, performance improvement, and what might be described as "socio-culturally cognizant" educational technology--in order to…

This article provides the rationales for three recommendations for the future of Instructional Technology: (1) instructional technology as a field seems to have reached a tipping point, where the basic approach to instructional design has stabilized to where further research at this level has waned, suggesting that it is time for instructional…

Instructional design can be more effective if it is as fixedly dedicated to the accommodation of individual differences as it currently is to the accommodation of subject matters. That is the hypothesis. A menu of accommodation options is provided that is applicable at each of three stages of instructional development or administration: before,…