Merrill's (Education Tech Research Dev 50(3):43-59, 2002, First principles of instruction. In: Reigeluth CM, Carr-Chellman A (eds) Instructional-design theories and models: building a common knowledge base, vol III. Lawrence Erlbaum Associates, Hillsdale, NJ, pp 41-56, 2009) first principles have become ubiquitous in the instructional design…

An instructional designer's values about instructional methods can be a curse or a cure. On one hand, a designer's love affair for a method may cause them to use that method in situations that are not appropriate. On the other hand, that same love affair may inspire a designer to fight for a method when those in power are willing to settle for a…

This case study investigated learners' perceptions of value from participating in a learning activity designed to model professional instructional design practice. Learners developed instructional design products for a corporate client in the context of a classroom-based course. The findings indicate that learners perceived different kinds of…