TV or not TV? That's the Question.

Smith, Ellison

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ERIC Number: EJ098479

Record Type: CIJE

Publication Date: 1974

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TV or not TV? That's the Question

Smith, Ellison

Engineering Education, 64, 7, 505-506,534, Apr 74

Discusses the effectiveness of using television and radio spots to attract students' interests in engineering. Indicates that virtually all of the engineering schools reported increases in enrollment after using visual communication programs. (CC)

Descriptors: Career Education, Communications, Cost Effectiveness, Engineering Education, Enrollment, Higher Education, Radio, Secondary School Students, Student Interests, Television

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