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Salomon, Louis B. – English Journal, 1971
Maintains that all rhetoric is "loaded" connotatively, that such loading is neither ethical nor unethical, and that it ought to be used purposefully; revised version of a paper presented at annual convention of National Council of Teachers of English (Atlanta, November 28, 1970). (Editor/RD)
Descriptors: Affective Behavior, Discourse Analysis, Language Role, Persuasive Discourse