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Download full textWenzhong, Zhu; Jingyi, Li – English Language Teaching, 2013
Vagueness is one of the basic attributes of natural language. This is the same to advertising language. Vague language is a subject of increasing interest, and both foreign and domestic studies have attained success in it. Nevertheless, the study on the application of vague language in the context of English commercial advertising is relatively…
Descriptors: Advertising, Language Usage, Sociolinguistics, Pragmatics
