NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Bai, He – English Language Teaching, 2016
With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other…
Descriptors: Cross Cultural Studies, Cultural Context, Advertising, Language Styles
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Ketabi, Saeed; Rahavard, Shaahin – English Language Teaching, 2013
Genre analysis of texts has always been significant. The current study aimed at investigating intertextuality considering cultural variations and differences in students' discourse communities. Social studies, philosophy, and biology were chosen as the representatives of social sciences, humanities and sciences. Tehran University, one of the most…
Descriptors: Cultural Differences, Intellectual Disciplines, Masters Theses, Academic Discourse
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Pishghadam, Reza; Zarei, Sima – English Language Teaching, 2012
Granted the fact that different cultures have different speaking styles, knowledge of these styles can help people grasp the essence of social cultural knowledge to communicate with others more successfully. In this regard, the present paper aims at comparing the use of speech act of gratitude in Persian and Chinese EFL learners and English native…
Descriptors: Cross Cultural Studies, Chinese, Indo European Languages, North American English