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Download full textXu, Zhanghong; Yan, Alan – English Language Teaching, 2020
With the booming of Chinese internet corporations, various wrongdoings have been frequently exposed to the public, which damages their corporate image. To face the challenge, these companies usually resort to apologies for image restoration. This study investigates how apology strategies are employed by Chinese internet corporations to restore…
Descriptors: Internet, Corporations, Pragmatics, Public Relations
