Euphemism, a linguistic and cultural phenomenon, which serves as a lubricant in people's communication, has aroused much interest among scholars worldwide. Many researches on euphemism have already been done in different fields, such as in daily conversations, intercultural communication, advertisements, science, literature, business affairs, etc.…

Idiom variation is a ubiquitous linguistic phenomenon which has raised a lot of research questions. The past approach was either formal or functional. Both of them did not pay much attention to cognitive factors of language users. By putting idiom variation in the framework of linguistic subjectivity, we have offered a new perspective in the…