Conjectures about the future use of controlled randomized experiments for planning and evaluating social programs suggest that they will frequently involve institutions and organizations rather than individuals and that their applications and the publicity surrounding them will increase as they are used in new and controversial ways. (SLD)

A strategy is presented for using media exposure to increase evaluation use, including reasons for using media, suggestions about whether to use mass (print and electronic) or specialized (interest-group oriented trade) media, and 10 recommendations for effective use. Program change can be accelerated when media are used effectively. (SLD)

Three trends that are projected for the future of evaluation are greater use of evaluation research in litigation; increasing integration of the social and natural sciences for certain kinds of evaluation research; and a move away from conventional statistics toward data analysis. (SLD)