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Diffusion (Communication)1
Evaluation Research1
Evaluation Utilization1
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Evaluation Practice1
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Mangano, Michael1
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Using the Media to Disseminate Evaluation Results.
Peer reviewed Peer reviewed
Mangano, Michael – Evaluation Practice, 1991
A strategy is presented for using media exposure to increase evaluation use, including reasons for using media, suggestions about whether to use mass (print and electronic) or specialized (interest-group oriented trade) media, and 10 recommendations for effective use. Program change can be accelerated when media are used effectively. (SLD)
Descriptors: Diffusion (Communication), Evaluation Research, Evaluation Utilization, Information Dissemination