Branding in the early child care and education marketplace is very similar to branding on the farm. It refers to the specific image the company develops and promotes to make services unique, recognizable, and memorable in the minds of prospects and customers. This article discusses how to establish a niche in a business, develop a brand, and…

One way that child care programs can help prepare future professionals in the field is to offer opportunities for the student to gain real life experience in a program. This is where internships are indispensable. An internship will help a novice develop their skills under the watchful eye of a more seasoned mentor. With internships, not only is…